Terms of service

4.1 Account registration

The Customer must provide accurate information and keep it updated, and is responsible for:

• all activity under its account;
• choosing suitable administrators and users;
• assigning appropriate permissions;
• removing users who no longer require access;
• maintaining the confidentiality of credentials;
• using multi-factor authentication where available; and
• notifying ARYZ promptly of suspected unauthorised access.

4.2 Workspace ownership

The Customer controls its workspace and may authorise employees, contractors, virtual assistants, agencies or other users. The Customer is responsible for the acts and omissions of its Authorised Users as if they were the Customer’s own. An Authorised User must not access a workspace after their authority ends.

4.3 Account transfer

Accounts and subscriptions may not be sold, transferred, shared between unrelated businesses or used as a service bureau without ARYZ’s written permission.

7.1 Nature of AI output

The Services may use third-party and proprietary AI systems. AI output is probabilistic and may be inaccurate, incomplete, offensive, outdated, unsuitable or similar to output produced for another user. ARYZ does not warrant that AI output:

• is factually correct;
• is unique or non-infringing;
• will comply with every law, regulation or platform rule;
• is suitable for a particular audience;
• will be accepted by a third-party platform; or
• will produce leads, revenue, rankings or any other result.

7.2 Customer review

The Customer must independently review AI output before use. High-risk or regulated decisions must not be made solely on the basis of an ARYZ output.

7.3 Prompts and instructions

The Customer must not submit information it is not entitled to use or instruct ARYZ to deceive, impersonate, discriminate, harass, manipulate or break the law.

8.1 Authorisation

By connecting Google, Meta, Facebook, Instagram, YouTube, Canva or another service, the Customer authorises ARYZ to access the information and perform the actions shown during the connection and within the selected ARYZ feature. The Customer confirms that it owns or is authorised to manage every connected account, page, property, location or channel.

8.2 Third-party terms

Connected services are governed by the relevant provider’s terms, policies, technical limits and approval processes. The Customer must comply with them. ARYZ is not Google, Meta, YouTube, Canva, Stripe or any other third-party provider and does not control:

• API availability;
• permission changes;
• account restrictions;
• moderation decisions;
• publication delays;
• token expiry;
• platform outages;
• account suspensions;
• rate limits;
• data accuracy; or
• changes to third-party features.

8.3 Connection interruption

A connected feature may stop working if:

• the Customer revokes access;
• a token expires;
• permissions change;
• a platform blocks an action;
• the connected account is restricted;
• an API is unavailable; or
• a provider changes or withdraws its service.

The Customer must reconnect or update permissions when requested.

8.4 Publishing

The Customer is responsible for final approval and the consequences of publication. ARYZ does not guarantee that a scheduled post, video, reply or update will publish at the requested time. Where practical, ARYZ will show failure information or allow a retry.

9.1 Ownership

As between ARYZ and the Customer, the Customer retains ownership of Customer Content.

9.2 Licence to ARYZ

The Customer grants ARYZ a worldwide, non-exclusive, royalty-free licence during the contract to host, copy, transmit, transform, analyse, display and otherwise process Customer Content only as reasonably necessary to:

• provide and secure the Services;
• follow the Customer’s instructions;
• provide support;
• prevent fraud or misuse;
• comply with law; and
• create aggregated or anonymised service statistics that no longer identify the Customer or an individual.

9.3 Customer warranties

The Customer warrants that:

• it has all necessary rights, permissions and lawful bases for Customer Content;
• Customer Content and its use through ARYZ will not infringe rights or break the law;
• it will provide required privacy information to individuals;
• it will not upload unnecessary sensitive or confidential information;
• it will honour objections, opt-outs and suppression requests; and
• it will not use ARYZ to send unlawful direct marketing.

9.4 Screenshots and third-party personal data

Before uploading screenshots or conversations, the Customer must consider whether personal data can be cropped, blurred, redacted or minimised. The Customer remains responsible for the lawfulness of collecting, uploading, analysing, storing and contacting any person identified in Customer Content.

9.5 Removal

ARYZ may remove or restrict Customer Content where it reasonably believes the content:

• is illegal;
• infringes rights;
• threatens security;
• breaches these Terms;
• breaches a platform policy; or
• exposes ARYZ or another person to material risk.

Where appropriate and lawful, ARYZ will notify the Customer.

12.1 Fees

Fees, billing intervals, plan allowances and taxes are shown in the Order or at checkout. Unless stated otherwise:

• prices exclude VAT and other applicable taxes;
• monthly plans are billed monthly in advance;
• annual plans are billed annually in advance;
• managed-service fees are billed as stated in the relevant Order; and
• payment is processed through the payment method selected at checkout.

12.2 Recurring billing

Subscriptions automatically renew for successive periods equal to the current billing period unless cancelled before the renewal date. By subscribing, the Customer authorises ARYZ and its payment provider to charge the payment method for recurring fees, taxes, usage charges and authorised add-ons.

12.3 Cancellation

Self-service subscriptions may be cancelled through the Billing Portal or another cancellation method stated in the Order. Cancellation normally takes effect at the end of the current paid billing period. Access continues until then unless the account is suspended or the Customer requests earlier closure. The Customer should retain confirmation of cancellation.

12.4 No general refunds

Except where required by law, expressly stated in an Order or caused by a confirmed ARYZ billing error:

• fees are non-refundable;
• cancellation does not generate a partial-period refund;
• unused time, credits or plan capacity are not redeemable for cash; and
• annual fees are not refunded merely because the Customer stops using the Services.

12.5 Failed payments

If payment fails, ARYZ may:

• retry payment;
• notify the account owner;
• restrict paid features;
• suspend the account after a reasonable grace period; and
• terminate the subscription if payment remains overdue.

The Customer remains liable for undisputed amounts due.

12.6 Taxes

The Customer is responsible for taxes, duties or charges other than taxes on ARYZ’s net income. If withholding is required by law, the Customer must provide evidence and, where legally permitted, gross up the payment so ARYZ receives the amount invoiced.

12.7 Chargebacks

Before initiating a chargeback, the Customer should contact ARYZ and allow a reasonable opportunity to investigate. Fraudulent or abusive chargebacks may result in suspension and recovery of reasonable costs.

13.1 Credits

Certain AI or premium actions consume ARYZ credits. The applicable cost should be shown in the product, plan or Order. Credits:

• are a contractual usage unit, not money or stored value;
• cannot be transferred between unrelated customers;
• cannot be sold or exchanged for cash;
• may be subject to plan limits, expiry and fair-use rules;
• may vary in cost according to model, quality or processing demand; and
• are deducted when an action is initiated or successfully processed, according to the feature rules.

13.2 Included credits

Unless the Order says otherwise, credits included with a subscription reset at the start of each billing period and do not roll over.

13.3 Top-up and promotional credits

The expiry and use rules for purchased top-ups or promotional credits will be shown at purchase or grant. Promotional credits have no cash value and may be withdrawn where obtained through fraud or error.

13.4 Failed actions

Where an AI action fails before meaningful processing occurs, ARYZ will aim not to charge credits or to restore them. Credits may still be consumed where a third-party model or provider completed billable processing even if the Customer rejects the output.

13.5 Excessive use

ARYZ may apply reasonable usage, concurrency, storage or rate limits to prevent abuse, protect performance or manage third-party costs.

16.1 ARYZ technology

ARYZ and its licensors own all rights in:

• the Services and software;
• interfaces, workflows, databases and underlying technology;
• ARYZ trade marks, branding and documentation;
• service-generated templates and methodologies; and
• improvements, updates and derivative technology.

Except for the limited right to use the Services during the subscription, no rights are transferred to the Customer.

16.2 Customer output

Subject to payment of fees and third-party rights, ARYZ does not claim ownership of the final text, images or other output generated specifically for the Customer from its Customer Content. The Customer acknowledges that:

• AI output may not qualify for intellectual-property protection;
• similar or identical output may be generated for others;
• third-party model or stock-content terms may apply;
• ARYZ does not guarantee clearance or exclusivity; and
• the Customer must check trade marks, copyright, image rights and other legal restrictions before commercial use.

16.3 Feedback

If the Customer provides suggestions or feedback, ARYZ may use it without restriction or payment, provided ARYZ does not publicly identify the Customer without permission.

23.1 Term

The contract starts when the Customer accepts an Order or first uses the Services and continues until all subscriptions and Orders end.

23.2 Termination for breach

Either party may terminate immediately by written notice if the other:

• commits a material breach that cannot be remedied;
• fails to remedy a remediable material breach within 14 days after notice;
• becomes insolvent or ceases business; or
• repeatedly breaches the contract in a way that reasonably undermines trust.

23.3 Effect of termination

On termination:

• the Customer’s right to use the Services ends;
• outstanding fees become due;
• connected publishing authority may be revoked;
• the Customer should export required data before access ends;
• ARYZ may delete Customer Content according to the Privacy Policy and Schedule 1; and
• clauses intended to survive will continue, including payment, confidentiality, intellectual property, liability and dispute provisions.

ARYZ may offer a limited post-termination export period but is not obliged to retain data indefinitely.

26.1 Liability that is not excluded

Nothing in these Terms excludes or limits liability for:

• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation;
• deliberate default;
• breach of any liability that cannot legally be limited; or
• any other matter where exclusion is prohibited by law.

26.2 Excluded losses

Subject to section 26.1, ARYZ will not be liable for:

• loss of profit, revenue, business, contracts or anticipated savings;
• loss of goodwill or reputation;
• loss, corruption or unauthorised publication of data caused by the Customer, an Authorised User or a third-party platform;
• business interruption;
• wasted advertising expenditure;
• penalties or account restrictions imposed by a third-party platform;
• indirect or consequential loss; or
• losses that were not reasonably foreseeable when the contract was formed.

26.3 Liability cap

Subject to section 26.1, ARYZ’s total aggregate liability arising out of or relating to the contract in any rolling 12-month period will not exceed the total fees paid or payable by the Customer to ARYZ for the affected Services during the 12 months immediately before the event giving rise to the claim.

If the Customer has used a free Service only, ARYZ’s total aggregate liability is limited to £100.

26.4 Data protection

Liability relating to data protection is subject to applicable law and Schedule 1. Nothing in this section reduces a data subject’s statutory rights.

26.5 Reasonableness

The parties agree that the exclusions and limitations reflect the fees, allocation of risk, availability of insurance and Customer’s responsibility to review outputs and maintain backups.

1. Scope

This Schedule applies where ARYZ processes Customer Personal Data on behalf of the Customer. “Customer Personal Data” means personal data contained in Customer Content for which the Customer is controller and ARYZ is processor. The terms “controller”, “processor”, “personal data”, “processing”, “data subject” and “personal data breach” have the meanings given in applicable UK data-protection law.

2. Processing details

Subject matter: provision of the ARYZ Services, including hosting, storage, analysis, content generation, connected integrations, communications workflows, reporting, support, security and deletion.

Duration: for the term of the relevant Service and the deletion or return period after termination.

Nature and purposes: collection, recording, organisation, structuring, storage, retrieval, consultation, analysis, extraction, adaptation, generation, transmission, publishing at the Customer’s direction, restriction, deletion and other processing necessary to provide the Services.

Categories of data subjects may include:

• the Customer’s prospects, customers and contacts;
• social-media users, reviewers and message senders;
• employees, contractors, agents and Authorised Users;
• suppliers and business contacts;
• tenants, landlords, homeowners, contractors or other sector-specific contacts;
• website visitors and leads; and
• any other individual whose data the Customer lawfully submits.

Types of personal data may include:

• names and identifiers;
• business and contact details;
• social-media handles;
• messages, comments, reviews and communications;
• images, audio, video and screenshots;
• location and property-related information;
• marketing preferences and engagement history;
• lead and opportunity records;
• connected-platform identifiers and metrics;
• technical and audit information; and
• other data selected by the Customer.

The Services are not intended for routine special-category or criminal-offence data unless expressly agreed.

3. Customer instructions

ARYZ will process Customer Personal Data only:

• on the Customer’s documented instructions;
• as necessary to provide the Services;
• as described in the contract; or
• where required by UK law.

If law requires processing beyond the Customer’s instructions, ARYZ will inform the Customer before processing unless prohibited by law. ARYZ will notify the Customer if, in its reasonable opinion, an instruction infringes applicable data-protection law.

4. Customer obligations

The Customer warrants that:

• it has all required rights and lawful bases;
• its instructions are lawful;
• it has provided required privacy notices;
• it will not instruct ARYZ to process excessive or irrelevant data;
• it will not upload special-category or criminal-offence data without lawful grounds and appropriate safeguards;
• it will respond to data-subject requests and regulatory enquiries; and
• it will use appropriate account permissions and security settings.

5. Confidentiality

ARYZ will ensure that personnel authorised to process Customer Personal Data are bound by confidentiality obligations and receive appropriate data-protection and security guidance.

6. Security

ARYZ will maintain appropriate technical and organisational measures having regard to the nature, scope, context and purpose of processing and the risk to individuals. Measures may include:

• encryption in transit and at rest;
• logical workspace separation;
• role-based and least-privilege access;
• secure authentication;
• logging and monitoring;
• vulnerability and patch management;
• backups and recovery;
• incident management;
• confidentiality obligations;
• supplier assessment; and
• regular review of control effectiveness.

7. Subprocessors

The Customer gives general written authorisation for ARYZ to use subprocessors to provide the Services. ARYZ will:

• maintain a current subprocessor list at aryz.co.uk/subprocessors;
• impose data-protection obligations offering an equivalent level of protection;
• remain responsible for the subprocessor’s performance of those obligations; and
• provide reasonable advance notice of a material new subprocessor where practicable.

The Customer may object on reasonable data-protection grounds within 10 business days of notice. The parties will work in good faith on a solution. If no reasonable solution is available, ARYZ may permit termination of the affected Service.

8. International transfers

ARYZ will not transfer Customer Personal Data outside the United Kingdom except:

• on the Customer’s documented instructions; or
• using a lawful transfer mechanism and appropriate safeguards.

9. Data-subject rights

Taking into account the nature of processing, ARYZ will provide reasonable assistance to enable the Customer to respond to requests relating to access, correction, deletion, restriction, objection, portability and automated decision-making. If ARYZ receives a request directly relating to Customer Personal Data, it will normally refer the request to the Customer unless law requires otherwise.

10. Security incidents

ARYZ will notify the Customer without undue delay after becoming aware of a confirmed personal-data breach affecting Customer Personal Data. The notice will include available information reasonably needed by the Customer to meet its legal duties. Information may be provided in stages as the investigation progresses. Notification is not an admission of fault or liability.

11. Compliance assistance

Taking into account the nature of processing and information available, ARYZ will provide reasonable assistance with:

• security obligations;
• breach assessment and notification;
• data-protection impact assessments;
• prior consultation with a regulator; and
• demonstrating compliance with Article 28 requirements.

ARYZ may charge reasonable fees for assistance that is excessive, repeated or outside standard support, unless the request results from ARYZ’s breach.

12. Audits

ARYZ will make available information reasonably necessary to demonstrate compliance with this Schedule. The Customer may conduct an audit no more than once in any 12-month period, except following a material incident or regulator request, provided that:

• at least 30 days’ notice is given;
• the audit occurs during normal business hours;
• it does not disrupt operations;
• the auditor is independent and bound by confidentiality;
• it does not expose another customer’s data or ARYZ security secrets; and
• the Customer bears its own and ARYZ’s reasonable costs unless a material breach is found.

ARYZ may satisfy an audit request through current independent reports, certifications, questionnaires or summaries where reasonably sufficient.

13. Return and deletion

At the end of the Services, ARYZ will, at the Customer’s choice and subject to product functionality:

• permit export of available Customer Personal Data; and
• delete or return Customer Personal Data.

ARYZ may retain data where required by law or to establish, exercise or defend legal claims. Data remaining in backups will be protected, placed beyond ordinary use and deleted through the normal backup cycle.

14. Regulatory cooperation

Each party will cooperate reasonably with the Information Commissioner’s Office or another competent regulator in relation to processing under this Schedule.

15. Liability

Liability under this Schedule is subject to the liability provisions in the Terms, except to the extent a limitation is prohibited by applicable data-protection law.